For example, a walk-in centre has become an 'ambulatory' something or other! What is that? Do we need an ambulance or something to do with a perambulator? Mystifying; are we supposed to 'amble in' to the hospital department so labelled?
Behaviour therapy, which I first heard of many years ago in an amazing television programme, seemed to morph into Cognitive Behaviour Therapy at some point along the way. What's that supposed to mean and how are we poor mortals supposed to understand it?
What happened to the drive for more inclusive language in all sorts of areas such as in legal and official documents and letters which sprung up in recent times and made a real difference to everyday communication?
I honestly believe that these examples - and there are many more - are a way of making things look more important or that the full understanding of them is for a few exalted people and not just for the many.
Please can we return to a simplicity of style and meaning in every form of titling and labelling? Afer all, this is the age of inclusivity, isn't it.
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